Manager of Strategic Communications

Organization: Oklahoma Transit Association

Location: Oklahoma City, Okla.

Deadline: Aug. 14

Salary: Title and salary commensurate with experience. Submit salary requirements with application.

Description: The Oklahoma Transit Association seeks a Manager of Strategic Communications.

Description: The Oklahoma Transit Association seeks a Manager of Strategic Communications.

The Oklahoma Transit Association (OTA), a nonprofit organization, is the state’s voice for public transit. OTA’s membership is comprised of the 34 urban, small urban, suburban, rural and tribal transit agencies in the state who share the common priority of providing and improving mobility and access for all Oklahomans. OTA’s mission is to support public transit through advocacy, education, communication and partnerships. The organization’s vision is to be distinguished as a leader in the public transit industry by facilitating the enhancement of mobility and access for all Oklahomans.

Duties and Responsibilities: The Manager of Strategic Communications (Manager) will be responsible for the development and execution of OTA’s marketing and communications strategy in support of the organization’s strategic goals and core values. The Manager will develop a marketing and communications plan, directly managing marketing and communications activities that promote, enhance and protect the organization’s brand integrity. The Manager will be responsible for the development, integration and implementation of a broad range of public relations and marketing activities designed to advance the organization’s position with relevant constituents, as well as to drive broader awareness the organization.

The responsibilities of the Manager include, but are not limited to, the following:

Strategy, Vision and Leadership

  • Develop and implement an integrated strategic communications plan that aligns with the organization’s long-term strategic plan to advance OTA’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its policies and programs across key stakeholder audiences.
  • Create marketing strategy that will allow OTA’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences.
  • Identify challenges and emerging issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions and execute appropriate strategies to support them.
  • Serve as communications and public relations advisor to OTA’s leadership.
  • Work with leadership to assist in creating strategic plans that align with core values, implement long-term strategic plans and promote the organization.
  • Staff appropriate OTA committees as needed.
  • Participate in other duties as required by the OTA Executive Director. This position will involve responsibilities outside the traditional work week.

OTA Strategic Communications

  • Develop and maintain a strategic public relations and marketing plan for each program year that identifies goals and objectives consistent with long term strategic plans for the organization and the transit industry.
  • Oversee development of OTA’s internal and external communications, including an annual report, marketing collateral, advocacy material and electronic communications, including OTA’s websites and newsletters.
  • Prepare presentations for OTA leadership that promotes OTA and the transit industry.
  • Make presentations as necessary that promotes the transit industry and OTA and its policies and programs.
  • Manage graphics, videos and photographs and relationships with associated vendors.
  • Maintain style guide, promoting standardized communications.
  • Work with the Executive Director to establish and execute best practices for events and other activities.
  • Serve as a proofreader and/or editor for all materials and maintain internal editing pool for all products to ensure consistency, correct grammar usage, correct tone and messaging.
  • Interact with other staff to ensure message and branding consistency across all areas and compliance with minimum standards.
  • Responsible for managing/overseeing the design, production and installation of all material and collateral.

Local Transit Agency Public Relations, Marketing and Communications

  • Work with local transit agencies to develop and maintain a local strategic public relations and marketing plan template that can be used and adopted by local transit agencies.
  • Assist local transit agencies in developing communications, public relations and marketing programs campaigns that educate the general public on transit and specifics of the individual transit systems.
  • Work with local transit agencies to create crisis communications plans.
  • Work with local transit agencies to develop localized presentations that can be made to a variety of community and local stakeholder audiences.

Qualifications: Bachelor’s degree in Public Relations, Public Affairs, Journalism, Media. At least five years of public relations, communications, marketing and/or special event experience. Communications skills in Public Relations/Corporate Communications in an agency or corporate environment; including media relations, corporate communications, reputation management. Exceptional strategic thinking and planning abilities required. Attention to detail and tremendous tenacity. PRSA accreditation desired but not required. Knowledge of public transit desired but not required.

Excellent written and oral communication skills. Ability to read, analyze and interpret general business periodicals, professional journals and technical procedures. Ability to write for intended audiences in a manner that is easily understood. Ability to effectively present information. Ability to appropriately answer questions regarding OTA and public transit to the media.

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral or schedule form.

Personal Characteristics and Professional Requirements:

  • Integrity, enthusiasm, perspective, flexibility and strong work ethic.
  • A desire to be part of an innovative, entrepreneurial organization with the ability to prioritize, move quickly and maintain strong follow-through in a dynamic environment.
  • Superior writing and oral communication skills; the ability to understand and translate information for intended audiences with clarity and precision.
  • Strong computer and technical skills.
  • Exhibit organizational skills and time management to follow time schedules, work plans, and meet deadlines.
  • A deep appreciation for, and an ability to articulate, the mission of OTA.
  • The intellectual depth, maturity, wisdom and collaborative skills to garner the trust and confidence of transit leaders, grantors, donors, volunteer leaders, community leaders, staff and other constituents.
  • Ability to work both remotely from home and in an office setting.
  • Willingness to travel statewide and nationally.
  • Excellent interpersonal skills with a demonstrated ability to work well with people at all levels and a strong commitment to teamwork.

Application Procedure: Submit your resume, three references and a cover letter explaining your qualifications and reason for seeking the position along with the information required below to by Aug. 14, 2020. Provide up to three writing examples as part of your application.

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The Community Transportation Association of America (CTAA) and its members believe that mobility is a basic human right. From work and education to life-sustaining health care and human services programs to shopping and visiting with family and friends, mobility directly impacts quality of life.