Marketing & Communications Director

Organization: Ben Franklin Transit

Location: Richland, Wash.

Deadline: First review of applications: Nov. 7 (open until filled)

Salary: Up to $124,072

Description: Ben Franklin Transit seeks a Marketing & Communications Director to supervise 16 department staff and is responsible for performing a full range of marketing and public relations activities to maximize the agency’s services and programs.

BFT is governed by an appointed ten-member board of directors. The overall management of BFT is divided into six departments: Transit Operations, Fleet & Facilities, Human Resources & Labor Relations, Marketing & Communications, Planning & Service Development, and Administrative Services. BFT has a 2021 operating budget of $48,500,000 and a current capital budget of $53 million. BFT employs 318 full and part-time employees, both union and non-union. BFT provides fixed route service, paratransit (Dial-A-Ride) services to the Public Transit Benefit Area (PTBA), taxi feeder, Trans+Plus Night & Sunday Service, and Demand Response services, as well as connector services for outside of BFT’s PTBA. In 2019, combined ridership for all modes of service totaled 3,126,689.

Located among the Columbia, Yakima, and Snake Rivers in southeastern Washington, Ben Franklin Transit (BFT) is a municipal corporation which provides public transportation services in a 616 square mile area in Benton and Franklin Counties. BFT administration offices are in Richland, which, along with its sister cities of Kennewick, Pasco, and West Richland, make up the Tri-Cities (population 283,000). The area is in the heart of wine country and averages 300 days of sunshine a year, allowing residents and visitors to enjoy a multitude of outdoor activities, including water sports, golf, wine touring and outdoor theater.

Duties and Responsibilities: Operating on a budget of $2,200,000, Marketing & Communications Department services include: marketing and communications, customer service, and the ADA program. Reporting to the General Manager, the Marketing & Communications Director supervises 16 department staff and is responsible for performing a full range of marketing and public relations activities to maximize the agency’s services and programs. This position will represent the agency for public and news media relations, community outreach, employee communications, marketing promotional efforts and governmental affairs, oversee customer service operations, and increase engagement with stakeholders, including media, customers, governmental representatives, employees, and community members.

Qualifications: A bachelor’s degree in Marketing, Communications or a related field and 5 years of related experience; or an equivalent combination of experience and education is required.

Application Procedure: For a complete position profile, full job description and to apply online, visit Prothman at, click on “Open Recruitments” and then click the position title. For questions, call 206-368-0050. Ben Franklin Transit is an Equal Opportunity Employer. First review of applications: November 7, 2021 (open until filled).

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The Community Transportation Association of America (CTAA) and its members believe that mobility is a basic human right. From work and education to life-sustaining health care and human services programs to shopping and visiting with family and friends, mobility directly impacts quality of life.