The WeRIDE Journey: A Four-City Partnership Transforming Mobility, Sponsored by Rideco
Room: Pacific C
Speakers: Jacob Fritz, WeRIDE, Will Proctor, RideCo
In low-density, car-centric communities like Avondale, Goodyear, and Surprise in Maricopa County, Arizona, traditional fixed-route transit struggled to meet the needs of growing suburban populations. Through a collaborative pilot program, these cities launched WeRIDE, an innovative microtransit service powered by RideCo and operated by Transdev, to offer residents a flexible, convenient alternative to personal vehicles.
This session will explore how on-demand, dynamic route technology enabled these cities to overcome challenges in service coverage, cost efficiency, and ridership engagement. Attendees will hear how WeRIDE achieved a 12% reduction in cost per ride, 64% shared rides, and exceptional rider satisfaction—earning a 4.9/5 average rating—while maintaining consistent on-time performance.
Learn how these forward-thinking cities are reshaping suburban transportation, earning industry recognition, and setting a new benchmark for modern, equitable transit solutions.