From Engagement to Advocacy: Building Community Support for Complex Transportation Projects
Speaker: Elizabeth Elliott and Erika Hill
Room: 215
Effective community engagement is no longer a "nice to have" -- it is essential to successfully delivering transportation projects that are visible, disruptive, and deeply impactful to the public. This workshop will provide a practical, real-world framework for turning engagement into advocacy by sharing strategies implemented within City of Lincoln Transportation & Utilities. Attendees will learn how the creation of a City Communications and Engagement Guide established a consistent, organization-wide approach to outreach, messaging, and stakeholder coordination. The presentation will highlight a comprehensive engagement effort for a new Multimodal Transportation Center, detailing how both external stakeholders and internal teams were engaged throughout the process. Particular focus will be given to navigating the complex challenge of temporarily relocating a downtown transfer station while still maintaining service reliability & minimizing disruption to riders, businesses, and the broader community, and the innovative solutions that helped build public understanding and support. The workshop will also showcase scalable tactics that agencies of any size can implement immediately, including consolidating multiple project updates into a single open house to reduce stakeholder fatigue, leveraging partnerships through a Text-to-Subscribe alert system and Waze campaigns to improve real-time communication, and strengthening cross-departmental coordination to ensure unified messaging. Participants will leave with actionable tools, lessons learned, and replicable strategies to enhance transparency, build trust, and transform community members into informed advocates for transportation investments.