1. List Your Job Openings using the word “Drivers” instead of Operators.
2. Use a well understood title to describe your Driver Position – instead of “Paratransit and Fixed Route.”
3. Promote your job openings on the front page of your website and make sure that it’s easy to find.
4. Create an Employee Referral Program. Reward employees who refer a person who completes the probation period.
5. Use your social media accounts to promote your driver openings. Use Indeed.com – #1 job posting site for driver positions using the free and paid for job postings.
6. Advertise Your Job Openings Inside and Outside Your Vehicles.
7. Make Sure Your Application is Accessible on a Cell Phone, nationally 80 percent of drivers apply on a mobile device.
8. Set up your interview process to reply to the applicant the same day with a text, email or phone message. Set up your first interview within two days by phone call, Zoom meeting or in-person.
9. Create a “short” application form that takes less than 5 minutes to complete online. You can always have an applicant complete the full application after the first interview.
10. Create a realistic job preview video featuring your drivers talking about what it’s like to work for your agency, how clean the vehicles are, why they like to what they do. Present a diverse group of drivers to appeal to potential recruits. Post the video on your website and social media platforms.
The Community Transportation Association of America (CTAA) and its members believe that mobility is a basic human right. From work and education to life-sustaining health care and human services programs to shopping and visiting with family and friends, mobility directly impacts quality of life.