Driver Recruitment & Retention


Caryn R. Souza
Training and Certification Program Director
Direct Tel: 202.294.6527
Toll Free: 800.891.0590 x714
Fax: 202.737.9197


Recruiting, Hiring, Building, Developing and Retaining a Sustainable Driver Workforce

You know that drivers are the front-line representatives for your agency. So what can transit leaders do to address the current driver shortage? Organizational awareness, executive support, and understanding effective employee relations are critical factors impacting your service and are key in any effort to address driver shortages. Few decisions a supervisor makes have the importance of hiring an individual, particularly in the critical customer service position as a driver.

The effort and attention that’s put into all aspects of employee retention has a direct correlation on the need for driver recruitment. Throughout this interactive one-day session, you’ll learn about all aspects of driver recruitment and retention with the focus on building a sustainable driver workforce that engages the best people with the right attitude, which ultimately leads to job satisfaction and reduced employee turnover.

You’ll have the necessary tools to develop a working implementation plan that’s tailored to your organization that will outline tasks and action items focused on developing and maintaining a successful driver recruitment and retention program.

Course Outline:

  • Evidenced Based Leadership and Leadership Styles
  • Mission Statement
  • Organizational Values
  • Applying Values to Work
  • Performance Code
  • Job descriptions
  • Sourcing Methods
  • Recruitment Methods
  • Recruitment and Social Media
  • Recruitment and Web Presence
  • Innovative Recruitment Methods
  • Interviewing – Phone and In Person
  • Selection Guidelines a. Verification – background checks, reference checks, drug testing, etc.
  • Skills Assessment Testing
  • Hiring Decision and Process
  • Job Offer
  • Onboarding
  • Factors Impacting Retention
  • Reducing Turnover
  • Improving Job Satisfaction and Driver Performance
  • Types and Benefits of Effective Reward Programs
  • Types and Benefits of Effective Recognition Programs
  • Training and Development
  • Performance Improvement Plans
  • Individual Development Plans
  • Coaching and Counseling for Performance
  • Effective Appraisals
  • Steps In Discipline Prevention
  • Just Cause for Discipline
  • Affirmative and Progressive Discipline
  • Firing Miscast People
  • Developing and Executing an Implementation Plan for Driver Recruitment and Retention

The Community Transportation Association of America (CTAA) and its members believe that mobility is a basic human right. From work and education to life-sustaining health care and human services programs to shopping and visiting with family and friends, mobility directly impacts quality of life.

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